WOMEN’S HIKING GEAR COMPANY HIKERKIND LAUNCHES SS22, ITS FIRST FULL FOUNDATIONAL COLLECTION
New York, New York - June 10, 2022: Hikerkind, the New York-based women’s hiking gear company and NYC Hike Club, today announces the release of the SS22 Collection — its first-ever full foundational collection. Building on the successes of previous pilot launches, the 2022 release is a uniform and system of dressing that includes the Base Bra_01, Base Shorts_01, Dress_01, Shirt_01, Midlayer_01, Shorts_01, Trousers_01 and select accessories.
The SS22 Collection is the first full release from Hikerkind and is another step closer to fully realizing the brand’s vision of equipping women with everything they need to experience the outdoors and feel confident on trail. “We have always had a specific approach to dressing on trail. We look at it as a uniform, a system of dressing, wearing the same thing every day. This is what we wanted to capture in our first collection,” says Hikerkind co-founder Allison Levy of the launch. “The idea that you have all the fundamental pieces you need and nothing more — this is what the collection is based on.”
Everything will be available to purchase on hikerkind.com and by appointment at Hikerkind’s new retail space in its Brooklyn studio.
The Inspiration Behind the Launch
The inspiration for the SS22 Collection was pulled from a diverse set of influences, including some of the world’s best long-distance hiking trails and the androgynous approach to dressing of Annemarie Schwarzenbach. “Since Hikerkind’s inception, our design inspiration has been women dressing for outdoor recreation in the 30s, 40s and 50s, and the way in which they looked like themselves on and off the trail,” says Hikerkind co-founder Chelsea Rizzo. “Annemarie was a natural progression because, to us, she embodied what it means to dress for yourself. There is great power in that.” Dressing for yourself and not through, or for the male gaze was considered in the creation of each piece of gear.
The color palette is inspired by the Appalachian Trail, The Continental Divide Trail and the Pacific Crest Trail, three of the most famous and inspirational long-distance hiking trails in the US. Hikerkind referenced the flora, fauna, colors of the mountains, rocks, dirt, sky at different times of day, and the overall feeling of being on sections of those trails to select a series of colors that are at home in nature and your wardrobe.
The SS22 Collection
The collection’s eight on- and off-trail staples deliver on Hikerkind’s brand mission of building confidence in women outdoors and continue to challenge the predetermined “hiker” mold. Each piece complements the wearer and considers what makes them feel most confident and equipped on trail, further working to create a place where anyone can come as themselves and explore natural areas near and far.
All of the clothing is made in New York City, using sustainable materials and practices wherever possible. Hikerkind aims to create the least amount of waste by designing gear intended to last.
Beyond offering gear to equip women recreating outdoors, Hikerkind also offers a community to get out on hikes in the New York City area and recreate responsibly on lands stolen from Munsee Lenape, Wappinger, Mohican, Schaghticoke and Haudenosaunee ingigenous people. With a full calendar of events from May through October, Hikerkind Hike Club is a reliable program of hikes and educational content that brings people together at a time when human connection is what we’re all looking for. “In New York, we found it challenging to find a hiking community. When we launched Hikerkind Hike Club last spring, what we found was that the time spent getting to know each other was what kept people joining week after week,” says Rizzo. By offering curated hikes and transportation, it’s never been easier to escape the summer heat of New York City and take to the trail. “It takes a lot of effort to plan a hike if you live in NYC — with Hikerkind Hike Club, we have done all the planning for you,” adds Levy. “All of our efforts with Hikerkind and Hikerkind Hike Club are to break down barriers of entry for women in their exploration of the outdoors.”
Most of the events are accessible by public transit, and for those that aren’t, Hikerkind offers a coach at a fee for round-trip transportation. The full calendar of events can be found on the Hike Club webpage.
About the Brand
Founded by hikers and former fashion stylists Allison Levy and Chelsea Rizzo, Hikerkind is challenging the “hiker” archetype by creating clothing options for women hikers that offer both aesthetics and performance.
Allison and Chelsea started their careers working in the fashion industry and bonded over their mutual love for the outdoors. Allison has been hiking for as long as she can remember all over the world. Chelsea, who was new to hiking until she thru-hiked the Colorado Trail in 2018, was set to hike the Pacific Crest Trail in 2020 before the pandemic hit. During quarantine, Allison approached Chelsea to take an idea they had been kicking around since they met to the next level, and in October of 2020, they started Hikerkind.
Hikerkind is a women’s hiking gear company and New York City-based hiking club rooted in community. The brand creates clothing and accessories that offer both aesthetics and performance, dismantling the myth that the two cannot coexist and abolishing the ongoing pressure to fit into what is the predetermined “hiker” mold.
For further information on Hikerkind and Hikerkind Hike Club, please visit: www.hikerkind.com.
Photographer: Jonathan Tasker / Imprimere
Creative Director: Callum Walker
Maria Nuñez photographed in The Adirondacks, New York
Kristen Misthopoulos photographed in Joshua Tree, California
Kylie Yang photographed in Boise, Idaho
Assistant to Co-Founders: India Chudnow